WeCan’tWait for WeCrashed, Apple TV+’s upcoming miniseries about the precipitous rise and fiery fall of co-working empire WeWork, starring Jared Leto and Anne Hathaway as company founder Adam Neumann and his wife-collaborator, Rebekah.
Already the subject of a documentary on Hulu and a podcast from Wondery (on which the series is based), the story of WeWork is somewhat familiar. Put very simply: Adam was a dreamer who raised an incredible amount of capital to finance his vision of a millennial-friendly office space, before branching into the residential and educational sectors. Along the way, the company he ran became, according to some, toxic and cult-like, with partying a staple of the business culture and Neumann presenting himself as a God-like figure beyond reproach.
His wife, a well-to-do dabbler (and cousin of Gwyneth Paltrow, as she liked to remind everyone), became more and more involved in the company and encouraged in Adam an eccentricity and spiritualism that didn’t seem to serve a helpful business purpose. Throughout it all, WeWork was exploding, taking on more and more investors and gobbling up more and more real estate, until an ill-fated attempt at an IPO spiraled into chaos that saw Adam ejected from the company. (He was paid handsomely to leave.) It was somewhere between a bubble and a scam.
It looks like the Neumanns’ relationship will be central to the story, as the pair walk the blurry line between greed and ambition. Both actors are also producers on the project. Variety reports that “The first three episodes of WeCrashed will become available to stream on Apple TV+ on March 18. New episodes will then be released weekly on the streamer, completing its eight-episode run through April 22.”